No more ugly toners, say "Yes" to nice buttocks, thighs, and calves! In the last year the market has been flooded with women's athletic toners from Sketchers, Reebok, and New Balance; that help to target those problem areas that women usually complain about. Women want a shoe that will help them tone throughout the day without having to go to the gym, run, or lift weights athletic toners are the perfect solution!
S. Starr Athletics recently partnered with NIKE to introduce a new women's toner in the market that will not only give them the performance they need but is affordable and attractive. Their target market of female consumers 18-25, recently sat down to do a series of focus groups about what women look for when shopping for an athletic shoe.
The majority of women complained that although the shoe gave them maximum performance they were not attractive. They don't like the bulky look, the size, or the construction of the majority of toners already out. Starr Athletics found a great niche' in the market to design a toner that gave women maxium performance, affordable, and attractive to female consumers.
Starr Athletics has worked for months to create a shoe that is comfortable, attractive, and affordable. "We were shocked to see that the majority of our competition shoe prices ranged from $80-130 price range and were limited in availability, and color" Starr Athletics will offer their toner in four women shoes combination and will be priced between $60-$70.
In the of Spring 2011 S. Starr Athletics will introduce their women's athletic toner to the market; and will be exclusively sold at Macy's Stores and Lady's Foot Lockers around the country! Tennis Champions: Venus & Serena Williams are the official face of the brand and will be sponsored by the company in 2011-2012 .
No comments:
Post a Comment